An alliance of three parties—Kamiusagi Rope, Boruto: Naruto Next Generations, and TOHO Cinemas—is established to advertise the inauguration of a fresh TOHO theater in Ueno on November 4, 2017. The joint promotional film will also be shown at TOHO Cinemas across Tokyo, Kanagawa, Chiba, and Saitama from October 21 to December 1 for viewers.