An April Fools‑style spot produced by Kao Japan highlights the Essential Free & Easy Cool Wax Shampoo and Conditioner, which clean men"s hair of wax while conditioning it for better absorption of fresh wax after drying and styling. The web ad is animated by Takashi Taniguchi, for his surreal style, and opens with a comedic montage of men struggling to scrub wax out. The story follows a man who aches from wax removal, pulling his hair in frustration before re‑styling each day. Anthropomorphic shampoo and conditioner characters appear, speaking gently yet humorously, urging him to use their formula so his pain disappears. After applying them, his hair feels silky and receptive, making wax application effortless. He smiles, delighted by the results, as a jingle underscores the promise of pain‑free styling.
