The spot opens with a mother navigating her car toward the nearest subway station, carrying her son Hiroki. He is on his way to sit for a crucial school exam and initially appears detached, barely acknowledging his mother"s encouragement. While stopping to buy a lucky charm for him, the vehicle suddenly collides with another car. The crash leaves the mother injured and the family shaken.
The narrative shifts to a hospital room where Hiroki visits his mother. She expresses remorse for the incident, but he reacts with frustration and distance. This confrontation marks a turning point in their bond; over time, Hiroki begins to value his mother"s presence and the sacrifices she makes for him.
Central to the advertisement is the Drive Agent Personal service, a technology that automatically detects severe impacts and immediately alerts an accident reception center. It also notifies the fire department and other emergency responders, ensuring rapid assistance when danger strikes. By showcasing how this service can safeguard families during unforeseen events, the commercial emphasizes the idea of "protecting happiness."
Tokio Marine Nichido Fire Insurance Company uses this storyline to illustrate the peace of mind that comes with having reliable support in moments of crisis. The message is clear: with Drive Agent Personal, families can focus on what matters most—each other—knowing that help is just a moment away.
