Jointly created by the Japanese automobile manufacturer and Studio 4°C, PES: Peace Eco Smile is a new web‑promotional anime series that follows traveler PES and life‑form NaSuBi, who becomes fascinated by Earth"s beauty. Their ride? The Prius—particularly the Liftback and C hatchback variants—which seem essential to the narrative as its two protagonists. A Lexus LFA, likely serving as the antagonist"s vehicle, and a Toyota Camry hybrid also make appearances.
The collaboration showcases how automotive technology can inspire storytelling, with the Prius symbolizing eco‑consciousness. The series also spotlights the Lexus LFA"s allure and the Camry hybrid"s practicality. Through narratives, viewers learn about planetary stewardship and the importance of green mobility.
Each short episode runs three to four minutes and will be posted on Toyota"s dedicated website.