On a bright morning, Hachiman Hikigaya ponders the needless nature of matrimony and its deceptive promise of joy. Yet he must confront his doubts when the Volunteer Service Club receives a brief to help a local city magazine promote marriage"s appeal to young adults. Unfortunately, neither the club"s advisor, Shizuka Hiratsuka, nor its members possess any direct knowledge of the topic. With just seven days left before the due date, the team must swiftly grasp the complexities of this solemn rite, even if it means turning to more inventive tactics in the process!