The fresh series preserves the Pretty Series' core themes of song, dance and style while adding a magical element. Matsuri Hibino adores festivals and hopes to headline a "PriMagi" show—a stage spectacle that blends music, movement and fashion with enchantment. The opportunity arrives when the sorcerer Myamu descends from a mystical realm to recruit Matsuri for PriMagi, and the community that surrounds it inspires others to dream in a bright world of performance. Together, they face rivals and strive for the top spot in PriMagi.
