Sumikko Gurashi first appeared in 2012 as mildly gloomy figures who prefer to linger in a room"s corner. The lineup features "Shirokuma," a polar bear who feels the chill; "Penguin?"—a penguin doubtful of its own identity; "Tonkatsu," a pork cutlet abandoned after being left uneaten; "Neko," an introverted cat; and "Tokage," a dinosaur who conceals his ancient heritage.
The brand has spawned toys, books, stationery, video games—and now a full-length movie that brings the endearing characters to a broader audience. Fans can now enjoy interactive experiences and collectible merchandise.
